SABON
Content Strategy | Visual Identity | Digital Campaigns | UX/UI
Credit: Crafta studio & SABON
Bringing the magic of the store into the digital world
we played a key part in helping this brand’s digital transformation. As the global digital agency of the brand, we helped establish the brand’s digital appearance, strategic digital campaigns and
redesign of the global e-commerce platform,
among others.
Client: SABON
Industry: Retail, Lifestyle
Services: Visual identity, Art Direction, Copywriting, marketing, UX/UI
Team: Chen Or, Andrei Harzav, Michelle Chiprut, Brenda Opoka, Nikita Urinson. Eynav Senior, Katy Atkinson, Meitar Mantsur
The challenge
COVID-19 was forcing brands to make digital transitions - fast.
SABON - a brand known and loved all over the world thanks to the special multi-sensorial experience in stores - needed to have a digital partner that will be able to bridge that gap.
Here are some examples of creatives for a travel-sized collection that led to the visual language
establishment - inspired by art, imagination, and exploration.
The Site Goal
Increasing sales and levelling the playing field for all markets with one, holistic e-commerce platform.
#Heat_maps
#UX/UI design
#Data_analytics
#Users_interviews
We used different features throughout the site, that played both a functional and emotional role. features that will help create a more personal and engaging experience, just like the interpersonal
experience in-store.
Ongoing campaigns, and one
amazing 25th-anniversary
digital marketing strategy
Get a glimpse of some of the campaigns
we’ve been a part of.
